Inflence...

Feb 17th
I’d read half of this book called “influence” by Robert cialdini. it’s great for game and for sales/business. Great stuff. I can see the matrix for everything anyone has ever sold/tried to sell to me, or anyone else. It’s really fascinating the psychology of it. Really it’s a book on psychology. It just goes into great detail on stuff… Like how you get someone to go thru a tiny loop, next thing you know you’ve sold them your most expensive package. I learned that most humans want to be seen as consistent – that is is an appealing quality.


In one example, someone calls people in a neighbourhood asking if they are willing to put this big ugly sign about “road safety” in their lawns. He’d have this picture of the sing showing how ugly it is on someone’s lawn. Like over 90% or something said “no!”

For the second group, someone would, a week before, call around asking people if they support safe driving. Of course everyone says yes – then he’s ask if they would just put a small sticker in their window proclaiming such. Almost everyone was OK with it.

Then, a week later someone would come around the houses of these people and ask about the big ugly sign. 55% of the people said YES!

The reason? They’d already adjusted their views of themselves as someone who supports road safety. Saying no would make them out to be hypocrites, so they agreed!!

Now, of course, saying no doesn’t actually make them hypocrites – you can support road safety and not want an ugly fucking sign on your lawn – but most people didn’t work that out and voila. They got what they wanted.

This is just one example of many, many fascinating ones. And I’ve only read half the damn book! My mate is ordering is online so I’ll finish it soon!